The Challenge: Develop a distinctive on air toolkit for WBTV's new Wednesday programming block that could support a wide variety of shows while maintaining a cohesive visual identity.
The Concept: I built the campaign around a custom WBTV branded deck of playing cards, using the versatility of the card format to create a modular design system. Each card could easily adapt to feature promotional messaging, character artwork, or show-specific content, allowing the toolkit to remain fresh and flexible across different campaigns.
Deliverables: Logo Sting, End Pages, Lower 3rds, Character Pages, Text Pages, IDs, Transitions. All assets were optimized for both 16:9 and 9:16 formats to ensure consistency across broadcast and digital platforms.
Creative Director: Mike Frolic
Art Direction/Motion Design: Hugh Jackson
Producers: Sal Monaco, Luke Ballon
Wildcard Wednesday Solitaire ID
Wildcard Wednesday Characters Plate
Wildcard Wednesday Text Plate
Wildcard Wednesday Transition
Wildcard Wednesday End Page
