The Challenge: Little Tikes and the Sales team wanted to reimagine the monthly photo contest by moving beyond birthday celebrations to a broader theme that encouraged families to share meaningful memories year round, increasing participation and audience engagement.
The Concept: I developed the Big Memory Tree, a creative concept that combined the ideas of cherished memories and a family tree into a single visual identity. The tree became a growing showcase for each month's winning submissions, giving the campaign a recognizable and emotionally resonant centerpiece.
The Deliverables: The Big Memory Tree logo, promotional contest spot inviting viewers to submit their photos, a monthly winners' spot that celebrated selected family memories.
Family JR/Little Tikes Big Memory Tree Contest - Call Out
Creative Director: Nancy McCreight
Art Director: Nick Vittacco
Motion Designer: Hugh Jackson
Producer: Sal Monaco
Family JR/Little Tikes Big Memory Tree Contest - Winners
