The Challenge: WildBrain's corporate design team in Los Angeles wanted a sizzle reel that showcased the company's refreshed visual identity, using a limited set of newly designed brand assets as the foundation.
The Concept: Starting with a handful of static design layouts, I translated the refreshed brand into motion by animating the supplied artwork and expanding the visual system with additional motion graphics that remained true to the established aesthetic. The goal was to demonstrate how the updated identity could come to life through animation while maintaining brand consistency.
Deliverables: Corporate Sizzle Reel, Wildbrain Logo Sting.
Creative Director/Producer: Mike Frolic
Motion Designer: Hugh Jackson
