Popcorn Pix

The Challenge: Reimagine the visual identity for Family Channel's Family Movies brand, creating a toolkit that felt contemporary while preserving the warmth and nostalgia associated with classic family movie nights.

The Concept: Inspired by vintage popcorn boxes, I developed a playful visual system that balanced fresh, modern design with a nostalgic cinematic feel. The result was a bold, recognizable look that reinforced the excitement and comfort of the family movie experience.

The Deliverables: I designed a complete motion graphics toolkit, including logo stings, end pages, disclaimers, channel bugs, and transitions. Every asset was produced in both blue & white and yellow & pink colourways, and optimized for both 16:9 and 9:16 formats to ensure consistency across broadcast and digital platforms.