The Challenge: Following a brainstorming session, Family Channel set out to refresh its seasonal on air package, replacing the long running Holiday Hug campaign with a bold new winter identity: Sleighn' It!
The Concept: Rather than taking a traditional holiday approach, I leaned into the "sleigh" theme and drew inspiration from the polished, aspirational style of automotive commercials. The result was a playful visual campaign that treated Santa's sleigh like a high performance vehicle, giving the seasonal branding a fresh, energetic personality while standing apart from typical holiday graphics.
Deliverables: Sleighn' It! logo, Logo Stings, End Pages, Action Windows, lower 3rds, Generic Backgrounds, Transitions. Every deliverable was created in both 16:9 and 9:16 formats, ensuring a cohesive brand experience across broadcast and digital platforms.
Sleighn' It! ID A
Creative Director: Mike Frolic
Art Director/ Motion Design: Hugh Jackson
Logo Design: Kristine Ole
Sleighn' It with Family B
Family Logo Sting
Sleghin' It! Logo Sting
End Page
Generic Background
Lower 3rd
Transition
